I’ve always been the person people turn to when they need to know what’s happening. Back in high school, my friends nicknamed me "411" because I always had the inside scoop. Decades later, that instinct to gather and share information found a new purpose during a time when we all felt a little lost.

During the 2020 lockdowns, I started wandering the aisles of Costco—not just to shop, but to clear my head. As a Portfolio Manager and a busy mom, those walks became my mental health break, a way to find order in the chaos. I started sharing what I found with friends and neighbors to help them find essentials without the stress.

What began as a few helpful texts to my inner circle quickly grew. My friends encouraged me to take that "411" energy public, and Costco Lovers Canada was born. Today, I use the same analytical rigor I apply to financial markets to scout the best value for our community. Whether I'm balancing a portfolio or a packed shopping cart, my mission is the same: providing stability, savings, and a sense of connection for families across the country.